, (*1)
SEOTools - SEO Tools for Laravel and Lumen
    
SEOTools is a package for Laravel 5.8+ and Lumen that provides helpers for some common SEO techniques., (*2)
  
  Current Build Status, (*3)
, (*4)
  
  Statistics, (*5)
 
 
 
, (*6)
For license information check the LICENSE-file., (*7)
Features
Installation
1 - Dependency
The first step is using composer to install the package and automatically update your composer.json file, you can do this by running:, (*8)
composer require artesaos/seotools
  
  Note: If you are using Laravel 5.5, the steps 2 and 3, for providers and aliases, are unnecessaries. SEOTools supports Laravel new Package Discovery., (*9)
2 - Provider
You need to update your application configuration in order to register the package so it can be loaded by Laravel, just update your config/app.php file adding the following code at the end of your 'providers' section:, (*10)
  
  Note: If you are using Laravel 11+, you will have to update bootstrap/providers.php instead. Package Discovery., (*11)
  
  config/app.php, (*12)
<?php
return [
    // ...
    'providers' => [
        Artesaos\SEOTools\Providers\SEOToolsServiceProvider::class,
        // ...
    ],
    // ...
];
Lumen
Go to /bootstrap/app.php file and add this line:, (*13)
<?php
// ...
$app = new Laravel\Lumen\Application(
    dirname(__DIR__)
);
// ...
$app->register(Artesaos\SEOTools\Providers\SEOToolsServiceProvider::class);
// ...
return $app;
3 - Facades
  
  Note: facades are not supported in Lumen., (*14)
You may get access to the SEO tool services using following facades:, (*15)
Artesaos\SEOTools\Facades\SEOMeta 
Artesaos\SEOTools\Facades\OpenGraph 
Artesaos\SEOTools\Facades\TwitterCard 
Artesaos\SEOTools\Facades\JsonLd 
Artesaos\SEOTools\Facades\JsonLdMulti 
Artesaos\SEOTools\Facades\SEOTools 
You can setup a short-version aliases for these facades in your config/app.php file. For example:, (*16)
<?php
return [
    // ...
    'aliases' => [
        'SEOMeta'       => Artesaos\SEOTools\Facades\SEOMeta::class,
        'OpenGraph'     => Artesaos\SEOTools\Facades\OpenGraph::class,
        'Twitter'       => Artesaos\SEOTools\Facades\TwitterCard::class,
        'JsonLd'        => Artesaos\SEOTools\Facades\JsonLd::class,
        'JsonLdMulti'   => Artesaos\SEOTools\Facades\JsonLdMulti::class,
        // or
        'SEO' => Artesaos\SEOTools\Facades\SEOTools::class,
        // ...
    ],
    // ...
];
4 Configuration
Publish config
In your terminal type, (*17)
php artisan vendor:publish
or, (*18)
php artisan vendor:publish --provider="Artesaos\SEOTools\Providers\SEOToolsServiceProvider"
  
  Lumen does not support this command, for it you should copy the file src/resources/config/seotools.php to config/seotools.php of your project, (*19)
In seotools.php configuration file you can determine the properties of the default values and some behaviors., (*20)
- 
meta
- 
defaults - What values are displayed if not specified any value for the page display. If the value is false, nothing is displayed. 
- 
webmaster - Are the settings of tags values for major webmaster tools. If you are null nothing is displayed. 
 
- 
opengraph
- 
defaults - Are the properties that will always be displayed and when no other value is set instead. You can add additional tags that are not included in the original configuration file. 
 
- 
twitter
- 
defaults - Are the properties that will always be displayed and when no other value is set instead. You can add additional tags that are not included in the original configuration file. 
 
- 
json-ld
- 
defaults - Are the properties that will always be displayed and when no other value is set instead. You can add additional tags that are not included in the original configuration file. 
 
Usage
Lumen Usage
  
  Note: facades are not supported in Lumen., (*21)
<?php
$seotools = app('seotools');
$metatags = app('seotools.metatags');
$twitter = app('seotools.twitter');
$opengraph = app('seotools.opengraph');
$jsonld = app('seotools.json-ld');
$jsonldMulti = app('seotools.json-ld-multi');
// The behavior is the same as the facade
echo app('seotools')->generate();
With SEOMeta you can create meta tags to the head, (*22)
With OpenGraph you can create OpenGraph tags to the head, (*23)
With Twitter you can create OpenGraph tags to the head, (*24)
In your controller
<?php
namespace App\Http\Controllers;
use Artesaos\SEOTools\Facades\SEOMeta;
use Artesaos\SEOTools\Facades\OpenGraph;
use Artesaos\SEOTools\Facades\TwitterCard;
use Artesaos\SEOTools\Facades\JsonLd;
// OR with multi
use Artesaos\SEOTools\Facades\JsonLdMulti;
// OR
use Artesaos\SEOTools\Facades\SEOTools;
class CommonController extends Controller
{
    public function index()
    {
        SEOMeta::setTitle('Home');
        SEOMeta::setDescription('This is my page description');
        SEOMeta::setCanonical('https://codecasts.com.br/lesson');
        OpenGraph::setDescription('This is my page description');
        OpenGraph::setTitle('Home');
        OpenGraph::setUrl('http://current.url.com');
        OpenGraph::addProperty('type', 'articles');
        TwitterCard::setTitle('Homepage');
        TwitterCard::setSite('@LuizVinicius73');
        JsonLd::setTitle('Homepage');
        JsonLd::setDescription('This is my page description');
        JsonLd::addImage('https://codecasts.com.br/img/logo.jpg');
        // OR
        SEOTools::setTitle('Home');
        SEOTools::setDescription('This is my page description');
        SEOTools::opengraph()->setUrl('http://current.url.com');
        SEOTools::setCanonical('https://codecasts.com.br/lesson');
        SEOTools::opengraph()->addProperty('type', 'articles');
        SEOTools::twitter()->setSite('@LuizVinicius73');
        SEOTools::jsonLd()->addImage('https://codecasts.com.br/img/logo.jpg');
        $posts = Post::all();
        return view('myindex', compact('posts'));
    }
    public function show($id)
    {
        $post = Post::find($id);
        SEOMeta::setTitle($post->title);
        SEOMeta::setDescription($post->resume);
        SEOMeta::addMeta('article:published_time', $post->published_date->toW3CString(), 'property');
        SEOMeta::addMeta('article:section', $post->category, 'property');
        SEOMeta::addKeyword(['key1', 'key2', 'key3']);
        OpenGraph::setDescription($post->resume);
        OpenGraph::setTitle($post->title);
        OpenGraph::setUrl('http://current.url.com');
        OpenGraph::addProperty('type', 'article');
        OpenGraph::addProperty('locale', 'pt-br');
        OpenGraph::addProperty('locale:alternate', ['pt-pt', 'en-us']);
        OpenGraph::addImage($post->cover->url);
        OpenGraph::addImage($post->images->list('url'));
        OpenGraph::addImage(['url' => 'http://image.url.com/cover.jpg', 'size' => 300]);
        OpenGraph::addImage('http://image.url.com/cover.jpg', ['height' => 300, 'width' => 300]);
        JsonLd::setTitle($post->title);
        JsonLd::setDescription($post->resume);
        JsonLd::setType('Article');
        JsonLd::addImage($post->images->list('url'));
        // OR with multi
        JsonLdMulti::setTitle($post->title);
        JsonLdMulti::setDescription($post->resume);
        JsonLdMulti::setType('Article');
        JsonLdMulti::addImage($post->images->list('url'));
        if(! JsonLdMulti::isEmpty()) {
            JsonLdMulti::newJsonLd();
            JsonLdMulti::setType('WebPage');
            JsonLdMulti::setTitle('Page Article - '.$post->title);
        }
        // Namespace URI: http://ogp.me/ns/article#
        // article
        OpenGraph::setTitle('Article')
            ->setDescription('Some Article')
            ->setType('article')
            ->setArticle([
                'published_time' => 'datetime',
                'modified_time' => 'datetime',
                'expiration_time' => 'datetime',
                'author' => 'profile / array',
                'section' => 'string',
                'tag' => 'string / array'
            ]);
        // Namespace URI: http://ogp.me/ns/book#
        // book
        OpenGraph::setTitle('Book')
            ->setDescription('Some Book')
            ->setType('book')
            ->setBook([
                'author' => 'profile / array',
                'isbn' => 'string',
                'release_date' => 'datetime',
                'tag' => 'string / array'
            ]);
        // Namespace URI: http://ogp.me/ns/profile#
        // profile
        OpenGraph::setTitle('Profile')
             ->setDescription('Some Person')
            ->setType('profile')
            ->setProfile([
                'first_name' => 'string',
                'last_name' => 'string',
                'username' => 'string',
                'gender' => 'enum(male, female)'
            ]);
        // Namespace URI: http://ogp.me/ns/music#
        // music.song
        OpenGraph::setType('music.song')
            ->setMusicSong([
                'duration' => 'integer',
                'album' => 'array',
                'album:disc' => 'integer',
                'album:track' => 'integer',
                'musician' => 'array'
            ]);
        // music.album
        OpenGraph::setType('music.album')
            ->setMusicAlbum([
                'song' => 'music.song',
                'song:disc' => 'integer',
                'song:track' => 'integer',
                'musician' => 'profile',
                'release_date' => 'datetime'
            ]);
         //music.playlist
        OpenGraph::setType('music.playlist')
            ->setMusicPlaylist([
                'song' => 'music.song',
                'song:disc' => 'integer',
                'song:track' => 'integer',
                'creator' => 'profile'
            ]);
        // music.radio_station
        OpenGraph::setType('music.radio_station')
            ->setMusicRadioStation([
                'creator' => 'profile'
            ]);
        // Namespace URI: http://ogp.me/ns/video#
        // video.movie
        OpenGraph::setType('video.movie')
            ->setVideoMovie([
                'actor' => 'profile / array',
                'actor:role' => 'string',
                'director' => 'profile /array',
                'writer' => 'profile / array',
                'duration' => 'integer',
                'release_date' => 'datetime',
                'tag' => 'string / array'
            ]);
        // video.episode
        OpenGraph::setType('video.episode')
            ->setVideoEpisode([
                'actor' => 'profile / array',
                'actor:role' => 'string',
                'director' => 'profile /array',
                'writer' => 'profile / array',
                'duration' => 'integer',
                'release_date' => 'datetime',
                'tag' => 'string / array',
                'series' => 'video.tv_show'
            ]);
        // video.tv_show
        OpenGraph::setType('video.tv_show')
            ->setVideoTVShow([
                'actor' => 'profile / array',
                'actor:role' => 'string',
                'director' => 'profile /array',
                'writer' => 'profile / array',
                'duration' => 'integer',
                'release_date' => 'datetime',
                'tag' => 'string / array'
            ]);
        // video.other
        OpenGraph::setType('video.other')
            ->setVideoOther([
                'actor' => 'profile / array',
                'actor:role' => 'string',
                'director' => 'profile /array',
                'writer' => 'profile / array',
                'duration' => 'integer',
                'release_date' => 'datetime',
                'tag' => 'string / array'
            ]);
        // og:video
        OpenGraph::addVideo('http://example.com/movie.swf', [
                'secure_url' => 'https://example.com/movie.swf',
                'type' => 'application/x-shockwave-flash',
                'width' => 400,
                'height' => 300
            ]);
        // og:audio
        OpenGraph::addAudio('http://example.com/sound.mp3', [
                'secure_url' => 'https://secure.example.com/sound.mp3',
                'type' => 'audio/mpeg'
            ]);
        // og:place
        OpenGraph::setTitle('Place')
             ->setDescription('Some Place')
            ->setType('place')
            ->setPlace([
                'location:latitude' => 'float',
                'location:longitude' => 'float',
            ]);
        return view('myshow', compact('post'));
    }
}
SEOTrait
<?php
namespace App\Http\Controllers;
use Artesaos\SEOTools\Traits\SEOTools as SEOToolsTrait;
class CommonController extends Controller
{
    use SEOToolsTrait;
    public function index()
    {
        $this->seo()->setTitle('Home');
        $this->seo()->setDescription('This is my page description');
        $this->seo()->opengraph()->setUrl('http://current.url.com');
        $this->seo()->opengraph()->addProperty('type', 'articles');
        $this->seo()->twitter()->setSite('@LuizVinicius73');
        $this->seo()->jsonLd()->setType('Article');
        $posts = Post::all();
        return view('myindex', compact('posts'));
    }
}
In Your View
  
  Pro Tip: Pass the parameter true to get minified code and reduce filesize., (*25)
<html>
<head>
    {!! SEOMeta::generate() !!}
    {!! OpenGraph::generate() !!}
    {!! Twitter::generate() !!}
    {!! JsonLd::generate() !!}
    // OR with multi
    {!! JsonLdMulti::generate() !!}
    <!-- OR -->
    {!! SEO::generate() !!}
    <!-- MINIFIED -->
    {!! SEO::generate(true) !!}
    <!-- LUMEN -->
    {!! app('seotools')->generate() !!}
</head>
<body>
</body>
</html>
<html>
<head>
    <title>Title - Over 9000 Thousand!</title>
    <meta name='description' itemprop='description' content='description...'>
    <meta name='keywords' content='key1, key2, key3'>
    <meta property='article:published_time' content='2015-01-31T20:30:11-02:00'>
    <meta property='article:section' content='news'>
    <meta property="og:description" content="description...">
    <meta property="og:title" content="Title">
    <meta property="og:url" content="http://current.url.com">
    <meta property="og:type" content="article">
    <meta property="og:locale" content="pt-br">
    <meta property="og:locale:alternate" content="pt-pt">
    <meta property="og:locale:alternate" content="en-us">
    <meta property="og:site_name" content="name">
    <meta property="og:image" content="http://image.url.com/cover.jpg">
    <meta property="og:image" content="http://image.url.com/img1.jpg">
    <meta property="og:image" content="http://image.url.com/img2.jpg">
    <meta property="og:image" content="http://image.url.com/img3.jpg">
    <meta property="og:image:url" content="http://image.url.com/cover.jpg">
    <meta property="og:image:size" content="300">
    <meta name="twitter:card"content="summary">
    <meta name="twitter:title"content="Title">
    <meta name="twitter:site"content="@LuizVinicius73">
    <script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","name":"Title - Over 9000 Thousand!"}</script>
    <!-- OR with multi -->
    <script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","name":"Title - Over 9000 Thousand!"}</script>
    <script type="application/ld+json">{"@context":"https://schema.org","@type":"WebPage","name":"Title - Over 9000 Thousand!"}</script>
</head>
<body>
</body>
</html>
Using Macro
Using the same code in multiple places can be tedious, which is why this package includes a Macroable trait. This trait allows additional functionality to be added to a class that was not defined in the class definition, using a simple trait., (*26)
For example, imagine that you need to add meta titles and descriptions for your pages. You can add your Macroable functions in the AppServiceProvider or create a dedicated file for this purpose, and define your function as shown in the code snippet:, (*27)
    SEOTools::macro('webPage', function (string $title, string $description) {
        SEOMeta::setTitle($title);
        SEOMeta::setDescription($description);
        SEOMeta::setCanonical('http://current.url.com');
        OpenGraph::setDescription($description);
        OpenGraph::setTitle($title);
        OpenGraph::setUrl('http://current.url.com');
        OpenGraph::addProperty('type', 'webpage');
    });
In your controller, you can use the following code to utilize the function:, (*28)
    SEOTools::webPage('Page title', 'Page description');
<?php
use Artesaos\SEOTools\Facades\SEOMeta;
SEOMeta::addKeyword($keyword);
SEOMeta::addMeta($meta, $value = null, $name = 'name');
SEOMeta::addAlternateLanguage($lang, $url);
SEOMeta::addAlternateLanguages(array $languages);
SEOMeta::setAlternateLanguage($lang, $url);
SEOMeta::setAlternateLanguages(array $languages);
SEOMeta::setTitleSeparator($separator);
SEOMeta::setTitle($title);
SEOMeta::setTitleDefault($default);
SEOMeta::setDescription($description);
SEOMeta::setKeywords($keywords);
SEOMeta::setRobots($robots);
SEOMeta::setCanonical($url);
SEOMeta::setPrev($url);
SEOMeta::setNext($url);
SEOMeta::removeMeta($key);
// You can chain methods
SEOMeta::setTitle($title)
            ->setDescription($description)
            ->setKeywords($keywords)
            ->addKeyword($keyword)
            ->addMeta($meta, $value);
// Retrieving data
SEOMeta::getTitle();
SEOMeta::getTitleSession();
SEOMeta::getTitleSeparator();
SEOMeta::getKeywords();
SEOMeta::getDescription();
SEOMeta::getCanonical($url);
SEOMeta::getPrev($url);
SEOMeta::getNext($url);
SEOMeta::getRobots();
SEOMeta::reset();
SEOMeta::generate();
API (OpenGraph)
<?php
use Artesaos\SEOTools\Facades\OpenGraph;
OpenGraph::addProperty($key, $value); // value can be string or array
OpenGraph::addImage($url); // add image url
OpenGraph::addImages($url); // add an array of url images
OpenGraph::setTitle($title); // define title
OpenGraph::setDescription($description);  // define description
OpenGraph::setUrl($url); // define url
OpenGraph::setSiteName($name); //define site_name
// You can chain methods
OpenGraph::addProperty($key, $value)
            ->addImage($url)
            ->addImages($url)
            ->setTitle($title)
            ->setDescription($description)
            ->setUrl($url)
            ->setSiteName($name);
// Generate html tags
OpenGraph::generate();
<?php
use Artesaos\SEOTools\Facades\TwitterCard;
TwitterCard::addValue($key, $value); // value can be string or array
TwitterCard::setType($type); // type of twitter card tag
TwitterCard::setTitle($type); // title of twitter card tag
TwitterCard::setSite($type); // site of twitter card tag
TwitterCard::setDescription($type); // description of twitter card tag
TwitterCard::setUrl($type); // url of twitter card tag
TwitterCard::setImage($url); // add image url
// You can chain methods
TwitterCard::addValue($key, $value)
            ->setType($type)
            ->setImage($url)
            ->setTitle($title)
            ->setDescription($description)
            ->setUrl($url)
            ->setSite($name);
// Generate html tags
TwitterCard::generate();
API (JsonLd)
<?php
use Artesaos\SEOTools\Facades\JsonLd;
JsonLd::addValue($key, $value); // value can be string or array
JsonLd::setType($type); // type of twitter card tag
JsonLd::setTitle($type); // title of twitter card tag
JsonLd::setSite($type); // site of twitter card tag
JsonLd::setDescription($type); // description of twitter card tag
JsonLd::setUrl($type); // url of twitter card tag
JsonLd::setImage($url); // add image url
// You can chain methods
JsonLd::addValue($key, $value)
    ->setType($type)
    ->setImage($url)
    ->setTitle($title)
    ->setDescription($description)
    ->setUrl($url)
    ->setSite($name);
// Generate html tags
JsonLd::generate();
API (JsonLdMulti)
<?php
use Artesaos\SEOTools\Facades\JsonLdMulti;
JsonLdMulti::newJsonLd(); // create a new JsonLd group
JsonLdMulti::isEmpty(); // check if the current JsonLd group is empty
JsonLdMulti::select($index); // choose the JsonLd group that will be edited by the methods below
JsonLdMulti::addValue($key, $value); // value can be string or array
JsonLdMulti::setType($type); // type of twitter card tag
JsonLdMulti::setTitle($type); // title of twitter card tag
JsonLdMulti::setSite($type); // site of twitter card tag
JsonLdMulti::setDescription($type); // description of twitter card tag
JsonLdMulti::setUrl($type); // url of twitter card tag
JsonLdMulti::setImage($url); // add image url
// You can chain methods
JsonLdMulti::addValue($key, $value)
    ->setType($type)
    ->setImage($url)
    ->setTitle($title)
    ->setDescription($description)
    ->setUrl($url)
    ->setSite($name);
// You can add an other group
if(! JsonLdMulti::isEmpty()) {
    JsonLdMulti::newJsonLd()
        ->setType($type)
        ->setImage($url)
        ->setTitle($title)
        ->setDescription($description)
        ->setUrl($url)
        ->setSite($name);
}
// Generate html tags
JsonLdMulti::generate();
// You will have retrieve 
API (SEO)
  
  Facilitates access to all the SEO Providers, (*29)
<?php
use Artesaos\SEOTools\Facades\SEOTools;
SEOTools::metatags();
SEOTools::twitter();
SEOTools::opengraph();
SEOTools::jsonLd();
SEOTools::setTitle($title);
SEOTools::getTitle($session = false);
SEOTools::setDescription($description);
SEOTools::setCanonical($url);
SEOTools::addImages($urls);
Missing Features
There are many SEO-related features, which you may need for your project. While this package provides support for the basic ones,
other are out of its scope. You'll have to use separate packages for their integration., (*30)
SiteMap
This package does not support sitemap files generation. Please consider usage one of the following packages for it:, (*31)
URL Trailing Slash
This package does not handle URL consistency regardless absence or presence of the slash symbol at its end.
Please consider usage one of the following packages if you need it:, (*34)
Microdata Markup
This package does provide generation of the microdata HTML markup. If you need to create HTML like the following one:, (*37)
<div itemscope>
 <p>My name is
  <span itemprop="name">Elizabeth</span>.</p>
</div>
you will need to handle it yourself., (*38)
  
  Note: nowadays microdata markup is considered to be outdated. It is recommened to use JSON Linked Data instead,
    which is supported by this extension., (*39)
This package does not support RSS feed generation or related meta data composition. Please consider usage one of the following packages for it:, (*40)